PEPSI

When your social media feeds are trolled daily by fans demanding the return of Crystal Pepsi, you gotta have a little fun with them. So for Valentine’s Day we released a video revealing we brought back Crystal Pepsi…BUT…in the form of a 1.5 carat Crystal Pepsi Engagement Ring (made from real Crystal Pepsi) worth an estimated $12,000. And we were giving it away. All the winner had to do was tell us how they’d propose with it. The entry videos were as priceless as the ring itself. So was the earned media Pepsi enjoyed.